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Jun 30

Using streaming videos in the internet as a form of marketing
is a relatively new approach. Currently, most marketing
brochures and newsletters are using text and pictures in
combination to attract a consumer’s attention. Some pictures are
a combination of still and animated objects to better the
chances of attracting a prospective customer. But, if there is
anything advertisers and consumers have learned about marketing,
television advertisements are still the best way to attract
attention for a product and keep it in the consumer’s memory.

To fully understand why internet streaming videos are the next
step in online marketing, we need to be able to grasp the
objective of advertisers and the effects of the different
methods of advertising.

To begin with, online advertising began mainly with newsletters
in the form of emails or pop-up screens containing pure text and
some inanimate pictures. As internet users became more and more
accustomed to surfing the WWW, these newsletters and pop-up
advertisements gradually turned into annoyances. Marketing
newsletters started to look like junk mail and pop-up screens
became similar to billboard advertisements that you see
everyday. Also, pop-up screens disturbs the rhythm of internet
surfing. There you are browsing away when you see a link or
article which you decide to follow or read. Just as you are
about to click on it or just as you are in the middle of reading
it, the pop-up appears and displaces your current browser window
behind it.

In short, these common forms of advertising soon became major
annoyances in most cases that anti virus software developers
soon added anti pop-up features in their products thereby
drastically reducing the number of consumers that these pop-ups
were able to reach. To add emphasis to the drive against pop-up
advertising windows, Mozilla developed a built-in anti-pop up
utility into their web browser, Firefox. Just as the pop-window
is about to open, Firefox immediately denies the opening of this
new browser window. Nowadays, I rarely see pop-up screens on my
computer when I browse the WWW.

As far as email newsletters and advertisements are concerned, a
similar phenomenon is occurring where they have suddenly evolved
into what is known as junk mail or spam mail in internet
language. Again, anti-virus protection software creators
incorporated spam mail protection within their software while
numerous sites in the internet make available free, downloadable
anti-spam software. The biggest blow to spam mail marketing was
when e-mail providers decided to add anti-spam or spam blocking
utilities in their website. As a result of these measures
against pop-ups and spam messaging, an avenue in internet
marketing is about to close.

This is where streaming video comes in. It is undisputed that
television commercials are still the best way to attract
attention. The advertiser needs to make the product look good in
TV, but their primary objective is to attract the consumer’s
attention. Their second goal is to make the video memorable
enough so that the customer remembers the brand name when they
have need of the product. The most famous brand names like
Marlboro succeeded in their advertising campaign videos so much
so that people still remember the Marlboro man. In this
advertisement, the first thing you see are wild horses running.
This is quite an attention drawer since lots of people like
horses even when they haven’t seen one in person.

The main advantage of videos is their ability to instill
curiosity in a person. An apt demonstration of this ability is
when people are seen stopping at display windows of stores that
have television displays in them. When you see a moving picture,
you are immediately interested in what it is all about and what
will happen next. Even if you don’t stop in front of the
display, you will spare a glance or two. The uncanny part is
this, in the instant that you see people gathered in front of
something you haven’t seen yet, you will take time to look to
satisfy your curiosity. However, if that display happens to be
in your own neighborhood, you will gradually get accustomed to
it and begin to ignore it.

This is the strength of internet marketing through streaming
videos. It immediately grabs attention. The only thing that you
as an advertiser have to do is to make the video interesting
enough that it maintains or improves on that initial level of
interest. When the video is old enough to become common place,
you replace it with a new one. Unlike pop-ups or spam messages
or newsletters, they cannot become an annoyance because the
first thing it does is to grab the consumer’s attention and
curiosity.

With the use of videos, the consumer gets a clear picture of
what your product or idea is all about. This is an added bonus
to the attention grabbing feature of using videos for your
marketing or advertising campaigns. When a consumer knows what
you and your product are all about, they can begin to trust you.
After all, having the trust of your customer’s is better than
the bottom line. A trusting customer is one who will patronize
all your product lines. As good as your advertising video is, it
is still the quality of your product that matters in the end.

Grab your free Forum Assistant Pro here
Links marketing via video ,advertising-your-videos,video-in-ecommerce

To your success,
Mney Abderrassoul
Links marketing via video ,advertising-your-videos,video-in-ecommerce

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Jun 25

Hi There,

make money online Mack Michaels, the creator, founder,entrepeneur and driving force behind Maverick Money Makers all but guarantees you will make money online. Your program purchase price is guaranteed and the way his program or should l say his variety of or bunch of programs are presented in such a way that he has done 95% of the leg work for you through his training, coaching and motivational videos. All you have to do is take notes during his videos and copy his methods, systems, and resources and if you do, you are on a winner, no doubt about it.

I have purchased some supposed online money making programs in the past - some have made me a few dollars and many have made me no dollars at all despite all the promises but M.M.M leaves nothing out; everything is covered and everything is explained and presented via video in total detail. If you still have questions, he is only a telephone call or email away for a prompt response.

Mack Michaels has apparently been working online since 1997 and has become a multi millionaire as a result of the internet and its great that he is prepared to share all of his online secrets with the public.

Many self confessed gurus and entrepeneurs in promoting and selling their own programs never include all the nuts and bolts, something or many things are always left out, but not with Mack Michaels, his program is actually overwhelming at first as it contains too much information.

With the troubled world economy, Businesses are laying off staff, not Mack, he has apparently increased his staff in customer service and web design to cater for future growth of his programs worldwide membership.

All training and coaching is on a STEP by STEP Basis and is conducted online by video which consists of 70 plus hours of training, educational and motivational tutorials which you can stop and replay again and again until you fully understand each section you are being coached in.

Mack Michaels does all the video coaching and training himself via his videos and each month he adds more content to M.M.M. - this program in my opinion can be broken down into 3 sections being, What to Promote, Where to Promote and How to Promote as the following will reveal in detail -

WHAT TO PROMOTE
- using Clickbank,Millnic,C.J., and other product sourcing sites,
- how to find the popular / hot products on the net,
- what products people are searching for,
- how to set up a hoplink,
- how to set up a Cheap Domain Name,
- how to set up Forwarding,Cloaking & Masking.

HOW TO PROMOTE
- using Google, Yahoo, MSN, Microsoft and other websites,
- what are Keywords and how to use them,
- what is Key Word Spy and how to use it,
- what are Pay Per Click sites and how to use them,
- what is HTML and how to use it,
- what are Landing Pages and how to build and use them,
- both Online and Offline Services,
- using Free and Paid services.

WHERE TO PROMOTE
- using Google, Yahoo,MSN, Microsoft and other websites.
- writing articles for ezines,
- submissions to forums & chatrooms
- emailing,drop cards & leaflets,
- using other peoples blogs & websites,

Plus a whole lot more information to ensure you are given every opportunity to earn an online income with your Work at Home Make Money Online Business.

A couple more examples of the program content is the Quick Money Strategies where its explained how you can make money promoting free products to Long Term Business Strategy and Development which will provide an excellent monthly income, month after month.
This Program costs less than $100.00 to join and in my opinion is worth every cent.

If you are Trainable and Coachable and can follow a proven system you will become financially free very quickly.

Come and join me to achieve YOUR FINANCIAL FREEDOM, You will not be dissappointed.
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Jun 23

Why is planning so important? Just take a look at those dot.com failures in year 2000. Many of them failed because of poor planning! Some of the factors contributing to their failures included not knowing the market, the competition, and the environment of the business. These could be avoided with proper planning. It is essential in today’s world of internet marketing that detailed planning be conducted.

The following steps are useful to your planning:

Research is the first key step in the process. It is necessary for you to know your product, your competitors, your target market, and what each of them provides to its consumers. In this planning phase, list the benefits and the potential disadvantages of the product that you are selling. In this way, you actually foresee the potential problems and you can develop corrective measures to handle such issues.

Next, you need to decide what type of campaign you will run for your business. You need to consider your budget, your staffing needs, the time-frame for the marketing campaign, just to name a few. There are other questions that you may need to ask yourself depending on your situation. From the questions and answers, you can determine any limitations and any tough issues that you need to overcome in order to effectively launch and carry out your marketing campaign.

After you launch your campaign, you can’t just sit back and relax. You need to monitor its impact. There are various methods for monitoring the effectiveness of a marketing campaign. But there is none more critical than the results of your first sales and customer feedbacks. These provide meaningful data that you can use to fine-tune your business strategy.

What’s next when the campaign ended? It’s time for a post-campaign review of the entire process. Remember, your review must be as complete as possible. Look at the areas of excellence – you can make use of them in the next campaign. Do not overlook the areas where there are signs of trouble – you need to work out preventive measures for the next campaign. Well, marketing is a learning process. You can learn from the wrongs (i.e., the mistakes) and enhance on the rights (i.e. areas of excellence). In this way, you will be more comfortable and confident in your next marketing campaign. And most importantly, you will get your focus right!

This article is a very compact overview of the planning process. At each step of the process, bear in mind the strengths and weaknesses of your business, your resources, your product and your target market. This understanding and awareness will help you devise an effective plan, a plan that will see you succeed in internet marketing.

Written by Ricco Richardson
For more informative articles
Also read on…
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May 21

When you want a professional staff induction video producing it’s usually advisable to hire the services of a video production company. They will have the necessary experience in creating programmes for a wide variety of markets such as corporate videos, health and safety videos, promotional videos as well as training videos and for almost any organisation and your video can be used in any number of formats including DVD. With the advent of high speed connections many organisations are also using their videos on the web.

However, choosing a suitable video film company to produce a corporate video can be confusing especially if this is your first time at having a film produced. One of the obvious things to look for is a proven track record where the video production company can provide suitable examples of their previous work. In addition you may like to get a reference from a previous client, especially one who has a programme produced that is similar to yours.

Many video production companies in Warwickshire are quite small outfits however there are also a number of well established larger video production companies who have got a lengthy track record and extensive experience in producing promotional videos for a variety of companies. Another thing to look out for is to see if they are using all in house staff or just contracting the services of freelance cameramen, editors and graphics’ people. Although this is not bad it can increase the cost compared with video production companies who have all in house facilities.

Once you’ve established your chosen company’s experience then it’s time to start the production process. This usually starts with a brief from you the client – the brief should be concise and objective and include any initial thoughts, creative ideas, target audience and of course budget. This will help the film company decide on the best production method to produce the end video. This can include deciding on the number of locations to shoot, how much graphical content there will be and other items such as deciding on any required talent. Once this is locked down you should then get a full itemised quotation so you can see all elements of the production. If you’re happy with this the video production company should then produce a storyboard and script so you can visualise the look of the video as well as approve any voice over or acted sequences.

Most video production companies will ask for a deposit payment when starting and this is quite normal – however, I would be wary of anyone asking for more than half the production costs upfront.

From here the video production process will start and this will usually begin with the locations being found and checked for suitability - this is called a recce.

Once the locations are finalised the filming can start – this process can take literally hours to days depending on the complexity of the shooting, however the average induction video should take from one to three days to film for a 15 minute video.

After filming comes the editing and then the graphics before the music and then sound effects to complete the process. Although this sequence may change you’ll usually find that most of these components are included in most videos. Finally the video can then be output on the requested format.

The above will help you to find a professional corporate video production company to produce your next promotional video

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May 15

At last, you have decided to take up a broadband connection. How can you choose the right one when there are lot of ISPs around which seems well in a mushrooming market? The very important aspect to look while choosing a broadband provider is making yourself well clear of what all queries you have with for your ISP.

Getting your broadband connection is very important because it’s all your money that you pay for it and it needs a big commitment to get a package that should do everything you need. Rushing to go with whatever that comes first to you will mess up with an inappropriate package and push you again to look for another provider to switch.

Beside the speed and download limit concerns, here is the list of key issues to check with before getting a Broadband internet.

1. Fixed or dynamic IP address?

On having an ADSL connection, users are given an IP address, which can be either static or dynamic. A static IP address does not change, no matter how many time your modem is switched on and off in a day. Dynamic IP address is which supplied every time you put on your internet modem. So your IP address changes every time you login to internet.

It is important, if your PC is networked with any kind of server, as you need to have a fixed IP address. It is not suitable having an IP address that change all the time for the people who have this kind of setup.

2. Will you be allowed having a Server?

Few ISPs restrict to have a server within. You should check the terms of contract for this as some other physically block the server related parts in the connection.

People requiring a web, FTP or mail server within their network must check the ports 80, 21 and 25 respectively and see whether they are enabled or not.

3. What Contention Ratio you will have?

The idea in the networking area is usual for sharing the existing infrastructure. In ADSL broadband, you share the existing bandwidth with others and is termed contention ratio. Less you share, faster is your broadband. Single user packages usually come with a contention ratio of 50:1 whereas the expensive options are of 20:1 ratio.

For home users this cannot be an issue because a situation like being on internet for downloading a file at same time cannot happen. Most people use a part of the offered bandwidth at a given time when the rest won’t be working online.

But this is very important for business users. A lower contention ratio (20:1) will be advantageous if you frequently download files, call using VoIP and mail a lot.

4. Price and Duration

Price is the biggest aspect to be scrutinized before having an ADSL connection. Once you have decided having a package, you need to compare the similar package with the other ISPs. After choosing your ISP you need to check for the below:

•What is the minimum period for having the service and additional charges for early termination?
•Is your connection, contract based or pay-as-you-go type?
•Is the connection price VAT included?

5. Service support?

Broadband is a maturing service and problems are inevitable. Therefore, it is must to have a service within, which actually supports anytime you met with a problem. This support comes as a part of the whole package. It may be a 24/7 telephone support or a support engineer in you premises when you have a problem needing an engineer to sort it out. The important thing here is what exactly this support is and how it will work for you. They may be in different form and you must be sure about it.

So is your telephone support a 24/7 service or only available from Monday to Friday, 9am-5pm? A complete support available anytime is important because web surfing is anytime activity and people may have habit of surfing heavy on a weekend holiday. In addition, you should have a Service Level Agreement (SLA) if you are not available with the support service.

Having a Broadband service needs some considerable financial commitment from you. Therefore, you need to be well clear before signing-in and being successful with it will make your broadband experience more pleasurable.

Also read…
reduce credit card debt
negotiating with creditors

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